An IDC article and survey, Technology-Based Simulations: Cloning the Work Environment for More Effective Learning, June 2004 by Michael Brennan, states, "By 2008 the use of simulations will quadruple.... Simulations provide a parallel universe in which employees hone their skills... Innovative companies have realized this, and others will follow."
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- Simulations are currently the most expensive learning activity. Simulations must be individually designed and programmed. For example, suppose you have a sales course in which you are testing the sales student’s retention of the message that the company wishes to deliver to its customers. You could do a question workshop: several questions that give situations requiring an action in multiple correct or single correct formats. Another, more entertaining, method would be to have the sales person run through a scenario in which he indicates what he would do to sell his product. The learning activity indicates whether the customer would buy this product based on those actions. This feedback could be indicated by a graph indicating customer readiness to buy. It could also be complimented by video, in which the customer appears aggravated when the sales person gives his message incorrectly and pleased when the sales person gives his message correctly.
Online courses are taken privately and at the student’s convenience. If the student requires several attempts with a particular scenario, praise the student for continued effort and eventual competency.