Wall Street advisors employ a strategy of "active marketing," which is the continual development of new products designed and marketed as the latest and greatest solution to investors' fears and concerns. There is an addiction factor at work here; active marketing feeds our desire to roll the dice. This rolling of the dice takes the form of stock picking, market timing and return chasing, activities otherwise known as active management.
The alternative is to "super-diversify" your portfolio with a wide array of unrelated investment choices and assets. This strategy allows you to own the market as a whole, rather than just a few of its components, thereby increasing your return and reducing the risk.
Based on Nobel Prize-winning research known as Modern Portfolio Theory, the application of this theory into a properly diversified portfolio - what I call a "Market Return Portfolio" - consists of no-load institutional asset class mutual funds you normally don't see in many portfolios. Choices such as micro-cap, small cap international, emerging markets and value stocks can lead to more consistent long-term returns equal to or somewhat greater than the market at large.