ARTIST GRANTS WINNING APPLICATION
2. Corporate Social Responsibility.
Consumers are increasingly choosing to patronize companies that demonstrate a high degree of social responsibility through improving the lives of their workers, their communities, and ultimately, the world. Among the case studies offered as a free educational resource is a case study on Amway, a worldwide direct sales organization, and the way the company partnered with UNICEF, the global advocate for children. The case study looks at the issue of corporate growth and responsibility, how Amway developed a strategy for implementing a programme, the process of identifying stakeholders, and the elements involved in ensuring that the corporate social responsibility strategy was in alignment with the company's business objectives. In the process, the company was able to strengthen its already sterling reputation.